Tag Archives: obsession

Stop Sucking and then I Might Care

Seth writes the #1 ranked blog in the world on marketing...

Seth writes the #1 blog in the world on marketing...

I was just on the phone last week with Seth Godin (who is one of my heros) and I couldn’t help but be blown away by his amazing take on marketing that works.  I love that practical sense of “let’s really get the job done” not just pretend to show up.

This morning I read his post on “You’re Boring!” — and basically ran through the GNOSO hallways clicking my heels with delight that I wasn’t the only “nut job” in the world that believed in the concept of BEING MEMORABLE

Here is what Seth wrote:

If the marketplace isn’t talking about you, there’s a reason.

If people aren’t discussing your products, your services, your cause, your movement or your career, there’s a reason.

The reason is that you’re boring. (I guess that’s what boring means, right?) And you’re probably boring on purpose. You have boring pricing because that’s safer. You have a boring location because to do otherwise would be nuts. You have boring products because that’s what the market wants. That boring staff? They’re perfectly well qualified…

You don’t get unboring for free. Remarkable costs time and money and effort, but most of all, remarkable costs a willingness to be wrong. [There’s more in an interview I just did with John.]

Remarkable is a choice.

Brilliant, Seth!

I get calls all the time from people engaging in discussion around branding and selling big deals (that’s the stuff I obsess about on a daily basis) of new products, new services, or new ideas….  Cool stuff!  The reason I am being called is usually to be a sounding board for how an idea or product might be best sold (all that “who, what, where” stuff).

I have not had a call YET where we did not start talking about how to memorably market the idea or who we might connect with for a viral springboard.

And, here’s the kicker:

Being memorable is an investment made long before the gain is realized…. (DEWism)

And here’s the #1 rule of being memorable:  STOP SUCKING at what you do!  Seriously!

  • Stop “half-assing” your relationships with clients… do the unexpected and do it with passion!
  • Stop being normal and un-risky with getting your message out… believe in your story deeply!

You have to care about your message more than anyone else in the world (several times over) before you start seeing results — so Stop Sucking and Start Selling yourself…Be memorable.  Be passionate.  Be obsessive about your story.

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You Own Opinion Matters Most…

I need to buy TV time around 2AM in the morning and start selling my “Magic Time Finder”… For 7 easy payments of $6.99, you can “Find Your Lost Time”… Never run out of “Precious Seconds”when you need them most!
IMAGINE: Get half your day back! Do twice as much in half the time! Pick up the kids from school and get a manicure at the same time (OK… that might be a little extreme…)
So what’s the catch? Can you see the fine print? You can automatically assume you are being “ripped off” if you buy anything that early in the morning… that sounds so ridiculous! And of course, I am being silly with this premise, but there is point. There is a way to find more time in the day…
Here it is. Here is the secret elixir…

“Spend the time you WORRY about what other people think about you, OBSESSIVELY WORKING on what you are most passionate about…” (DEWism)

YES! It actually works… How much time do we spend worrying about how what we do will look? We say things to ourselves like:

  • Do I look like I want this too bad?
  • What if they don’t like my idea?
  • Am I trying too hard?
  • Why don’t they see it my way?

Imagine a world where everyone agreed with you — your passion was the most important part of everyone else’s reason for living!

  • Every opinion you offered was wildly cheered.
  • Every idea you presented gained a standing ovation.

Are you laughing yet? It’s silly, isn’t it?

Logic is subjective, Passion isn’t always explainable, and Obsession just looks looney. Take a look in the mirror. Would you agree with you? Even some of the time? (I certainly didn’t pass that test!)

There is ALWAYS a reason to listen to the opinions of others. But the opinions of others should not affect your obsession for what you are passionate.

“Your Opinion Matters Most!” (DEWism)